El Pueblo de Los Angeles is considered the birthplace of the City of Los Angeles located near the site of the early Los Angeles pueblo where forty-four settlers of Native American, African and European heritage settled in September 1781. El Pueblo is a living museum operated as a department of the City of Los Angeles and includes Olvera Street Marketplace, Avila Adobe, the Italian American Museum of Los Angeles, the Chinese American Museum of Los Angeles, Pico House and La Plaza de Cultura y Artes. The site also hosts the largest Dia De Los Muertos celebration in the City, as well as cultural celebrations for Las Posadas, El Grito, Cinco de Mayo and the City’s Birthday Celebration.
Prior to COVID-19, the site averaged two million visitors a year. Since COVID-19, El Pueblo has seen a dramatic decrease in visitors causing a significant economic impact to its tenants, although the site is open under COVID-19 safety protocols.
In 2022, The Mayor’s Fund partnered with El Pueblo by securing private resources to fund a community outreach effort to boost visits to the historical site and raise awareness of El Pueblo as a cultural gathering space.