Providing direct cash assistance to low-income families during the holiday season.

GIVEN is a direct cash assistance program that supports 5,000 Los Angeles based families during the holiday season of December 2022, built on similar programs in previous years. The program is a collaborative effort with Mayor Karen Bass, the Community Investment for Families Department, and participating FamilySource Centers to support Angelenos with $300 cash cards to supplement their income during the winter season.

Our December 2022 Highlights:

$1.5 Million

in direct cash assistance


cards distributed


community organization partners

“I would like to say thank you very much for the event that was organized in December at the All Peoples Community Center and, at the same time, thank you very much in advance for having personally greeted and met our humble Mayor and tell the All Peoples Community Center group, thank you for the great support you have given us, and today more recently with this $300 card that made Christmas dinner possible for my children and my family. Many thanks in advance to the All Peoples Community organization. Center and all your collaborators thank you very much. Very kind …”

– Carlos N., GIVEN card recipient

Originally launched in December 2020, the GIVEN program started with a goal of helping 10,000 families during the holidays with cash cards for food and essentials. Unlike some federal and local government programs, GIVEN provided assistance with lower barriers to approval to aid in distributing funds quickly through the City’s FamilySource Centers. The Mayor’s Fund for Los Angeles, with former Mayor Eric Garcetti and City’s FamilySource centers distributed $300 per family to help with groceries and other essential items during the holiday season. Over 10,000 cards were distributed in two months, with recipients spending funds on essentials including 35% in grocery stores.

A year later in November 2021, MFLA launched a second round of GIVEN in partnership with the LA Community Investment for Families Department to distribute an additional 5,000+ cards to families in need during the holiday season. The program continued to focus on low-income families with $300 cash-cards to provide assistance with groceries and other essential items during the holidays. In total, almost 5,000 cards were again distributed in partnership with the City’s sixteen FamilySource Centers. Excluding cash withdrawals which can not be categorized, at least 79% of funds were spent at businesses specializing in essential items such as food and drug stores.

In order to qualify for the GIVEN program, families had to meet the following three conditions:

  • Reside in the City of Los Angeles
  • Have a household income at or below 80 percent of the area median income or roughly $57,000/year
  • Demonstrate hardship through suffered illness, loss of employment or some other negative factor due to the COVID-19 pandemic

Key Impact

15,221 families served
$4.4m distributed

Issue Area

Disaster Relief & Recovery, Economic Development


Office of the Mayor
Communities Investment for Families Department, City of Los Angeles (CIFD)
FamilySource Centers

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