Brand LA + LA Original
Los Angeles is a creative capital for the entire world. Brand LA and LA Original showcase this city’s diverse makers and boundless creative energy.
L.A. is a city full of makers and artists: a global creative capital.
Los Angeles stands as a global leader from food to fashion to philanthropy, from the arts to architecture to education, from technology to theme parks, and from winning sports teams to—of course—movies, television and music.
Many of the most innovative and entrepreneurial individuals on the planet call Los Angeles home because it uniquely provides a space to create.
Brand LA is an MFLA initiative to showcase L.A. as an epicenter of creativity and innovation, a global city to work, live and play in. In 2014, Brand LA led the marketing and social media communications for Why Lucas in LA.
In 2017, Brand LA also partnered with the Mayor’s Office of Economic Development to launch LA Original, which showcases our diverse makers and promotes locally designed, assembled, or manufactured goods through a line of LA-branded products.
Involving more than 20 companies and retailers as well as support from local advertising firm 72andSunny, LA Original debuted at a pop-up shop at the newly redesigned Westfield Century City, at the Library Store at the Los Angeles Public Library Central Library, and online through a dedicated website. Proceeds from the pilot-phase of the LA Original program supported the Downtown Women’s Center’s “Made by DWC” program, providing job training and maker skills to women transitioning out of homelessness.
Going forward, LA Original will support a variety of programs for L.A.’s creative entrepreneurs and manufacturers.
For more information, go to: www.laoriginal.com.
$2.5million+ gross revenue
173,342 products sold
33 popups held
Downtown Women’s Center
Programs Similar to Brand LA + LA Original
Basic Income Guaranteed: Los Angeles Economic Assistance Pilot (BIG:LEAP) provides financial relief to over 3,200 Los Angeles based families via a monthly payment of $1,000.
Los Angeles is the world’s entertainment hub, and it’s also one of the world’s most diverse cities. Evolve Entertainment Fund supports a cross-sector initiative to help the entertainment industry embrace that diversity and its creative potential.
To make doing business in L.A. easier for entrepreneurs and small operations, an L.A. Business Portal was created, and then translated into Spanish, for individual entrepreneurs and business owners to plan, start, manage, and grow local businesses.